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Commission of Advertising Practice (CAP) writes and maintains the UK Code (1) of Non-bradcast Advertising, Sales Promotion and direct marketing the 'CAP Code'.
The Advertising Standards Authority (ASA) (2) is the UK's independant regulator that administers the Code. The ASA is not a voluntary system - all ASA upheld rulings are strictly enforced by a range of industry sanctions.
The UK Government and courts recognise CAP and the ASA as the estblished means (3) for regulating non-broadcast advertising. Ultimately, both CAP and the ASA are accepted by the Department for Business, Energy and Industrial Strategy, Trading Standards and the courts as the first line of control in protecting consumers and businesses from misleading advertising.
(1) CAP CODE Link: https://www.asa.org.uk/codes-and-rulings/advertising-codes/non-broadcast-code.html
(2) ASA Link: https://www.asa.org.uk/about-asa-and-cap.html
(3) Goverment link https://www.gov.uk/marketing-advertising-law/advertising-codes-of-practice
The ASA position on the acceptability and appropriateness of evidence is in line with the weight of scientific and academic opinion. The ASA encourage professional organisations in the health therapies sector to engage with the wider scientific and academic community to develop new and rigorouse methodologies that take account of the holistic nature of their therapies. (CAP Health Therapy Evidence Page 5.)
Within the guidelines of the 'CAP Code' no claims can be made about health-related or medical efficacy claims for Holistic Therapies without Robust Medical Evidence that is recognised by the CAP and the ASA. Listed below are the relevant accepatble guidelines that relate to therapies included on this website:
Bowen Technique: https://www.asa.org.uk/advice-online/health-bowen-technique.html
Crystal Therpay: https://www.asa.org.uk/advice-online/health-crystal-therapy.html
Massage and Body Work: https://www.asa.org.uk/advice-online/therapies-massage-and-body-work.html
Therapies General: https://www.asa.org.uk/advice-online/health-therapies-general.html
Seasonal Affective Disorder: https://www.asa.org.uk/advice-online/health-seasonal-affective-disorder-sad.html
Detoxing General: https://www.asa.org.uk/advice-online/detoxing-general.html
Crystal Therapy: https://www.asa.org.uk/advice-online/health-crystal-therapy.html
Myofacial Release: https://www.asa.org.uk/advice-online/health-myofascial-release.html
Magnetic Field Therapy: https://www.asa.org.uk/advice-online/health-magnetic-field-therapy.html
Weight Control: https://www.asa.org.uk/advice-online/weight-control-complementary-therapies.html
Polarity Therapy: https://www.asa.org.uk/advice-online/therapies-polarity-therapy.html
Therapies and Evidence: https://www.asa.org.uk/asset/12B344EA-FDD0-4DFC-B08960DF4EF52A46/
Mike Way Holistic Therapist
Tel +44 (0) 7876 567459